The implications of AI for coach development

Speaker: David Drake

Title: The implications of AI for coach development


The rapid rise of Generative AI opens the door to much needed conversations about the future of coaching and coach development. This session will introduce you to The Five Maturities Framework as a first step: moving beyond competency models in how coaches are assessed and developed. David will offer two other key insights from his partnership with Institute of Coaching to help you think in new ways about your next steps as a professional and the ethical maturity that will be increasingly called for.

Dr. David Drake is Founder and CEO of The Moment Institute in Portland, Oregon. He has been a pioneer in the coaching space for 25 years, including as the founder of Narrative Coaching. Practitioners are using his new work, Integrative Development, to help them to liberate the learning and development potential in any moment in workshops, classrooms, and coaching sessions.

David has worked with over 70 organizations, including ARM, Commonwealth Bank of Australia, Dropbox, Google, Logitech, Nike, PwC, Xero, and government agencies in the US and Australia. He helps organizations to effectively integrate coaching into how business gets done. He serves as the Learning & Development Advisor for Ovida (, a leading AI start-up that accelerates the capacity of coaches to get better at what they do. He is using his work with Integrative Development to help them create a first-of-its-kind AI-informed complete learning pathway and customized algorithms.

David earned his PhD in Human & Organizational Development from Fielding Graduate University. He is a Thought Leader for the Institute of Coaching at Harvard. He is currently partnering with them on The Five Maturities Project to advance how coaches are assessed and developed. He is also an 8x WBECS Summit Speaker and a frequent contributor to Coaches Rising programs. He is the author of 70 publications, including as co-editor of SAGE Handbook of Coaching (2016) and as author of Narrative Coaching: The Definitive Guide to Bringing New Stories to Life (2018).

Host: Wendy-Ann Smith

Wendy-Ann is a coaching psychologist, researcher and educator. She is the Director at her coaching boutique Eclorev, co-founder of the Coaching Ethics Forum and Visiting Fellow, Centre for Positive Psychology, Buckinghamshire New University, UK and Ethics group discussion lead at the Institute of Coaching. Her recent research has looked at how coaches understand their development with a number of publications arising from this work. Her recent publications are: Positive Psychology Coaching in the Workplace (2021) and The Ethical Coaches’ Handbook: A Guide to Developing Ethical Maturity in Practice (publication 2023), and Ethical Case Studies for coach development and practice: A Coach’s Companion (Forthcoming, late 2023) she has also authored chapters on various topics within coaching psychology and positive psychology. Wendy-Ann regularly coaches a small number of one-to-one clients. She designs and delivers lectures, trainings and workshops internationally in a variety of settings including universities. Her interest is supporting the development of coaches through coaching psychology, positive psychology, and increasing ethical awareness and practice. 

Not-for-Profit – Gold Supporter:  Institute of Coaching, McLean, Harvard Medical School Host: Tia Mon


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