Welcome to CEF2023

Ethics: The heart of coaching

Expanding the boundaries of thinking and practice

Dumisani Magadlela & Wendy-Ann Smith

Dumisani (Dumi) is an internationally accredited executive coach, team coach, coach trainer, leadership skills development facilitator, and organizational culture practitioner.He designs and delivers leadership, coaching, team coaching, organisational culturechange, and people development programmes for executive and organisational clients across Africa and beyond. Dumi is part of an international faculty at the Global Team Coaching Institute (GTCI), where he co-designs and co-facilitates team coaching training at Foundational, Practitioner and Senior Practitioner levels. He currently serves as the Chairperson of the Global Board of the International Coaching Federation (ICF). Dumi is a founding Board Member of the Africa Board for Coaching, Consulting and Coaching Psychology (ABCCCP), a coaching association promoting professional coaching development across Africa. He co-founded the Ubuntu Coaching Foundation (UCF) in South Africa at The Coaching Centre (TCC), where he has been Senior Faculty for over 15 years. He is accredited by the European Mentoring and Coaching Council (EMCC) as a Senior Practitioner in Team Coaching and is working towards his ICF Professional Coaching Certificate (PCC) credential. He works with public sector, private sector and multilateral clients around the world, and operates from Johannesburg, South Africa.

Wendy-Ann Smith is a coaching psychologist, author and consultant. She is a co-founder of the Coaching Ethics Forum and Visiting Fellow, Centre for Positive Psychology, Buckinghamshire New University, UK and Ethics group discussion lead at the Institute of Coaching. Her recent research has looked at how coaches understand their development. Her recent publications are on various topics within coaching psychology, ethics for coaching practice and positive psychology. Wendy-Ann regularly coaches a small number of one-to-one clients. She delivers presentations and workshops in organisations, associations, and universities. She enjoys supporting coach’s development and ethical awareness and practice. 

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